Your business is our business: Poster Campaign Amsterdam East
published on 23/11/2016
Design+Desires is commissioned by the City of Amsterdam to develop a poster campaign in Amsterdam-East to showcase the vitality and passion young self-employed individuals have in running their own businesses.
In our previous project Me, Myself & My Job conducted in the Amsterdam East neighbourhood called the Dapperbuurt, we uncovered that the majority of youngsters prefer being self-employed and are eager to show what they can and want to do. To support their choices, empower them and profile their desires, we will start a poster campaign (January 10-24, 2017) in bus stops throughout all of Amsterdam East with young, self-employed individuals. Design+Desires is developing this campaign with support from The City of Amsterdam, JCDecaux (world leader in outdoor advertising) and photographer Stefanie Grätz.